Laura's Story

Decor De Laura

Decor De Laura partnered with BrightSide Media to transform Instagram into a consistent client acquisition channel, increase booking volume, and drive measurable revenue growth for her balloon event decorating business.

Results Summary

Metric
Before
After
Change
Monthly Revenue
~$3,000
$10k+ (after 30 days)
+ 233%
Additional Bookings (Post 30 days)
--
$20,000+
--
Instagram Followers
12,400
14,100
+1,700
Client Acquisition
Inconsistent
20+ Inquiries/Bookings
Significant increase

Growth Breakdown

  • Scaled from roughly $3K/month to $10K+ in just 30 days.
  • Generated over $20K in additional bookings shortly after initial growth.
  • Became fully booked for November, December, and January.
  • Created consistent inbound demand through Instagram.
  • Landed a corporate opportunity with Dunkin’ Donuts.
  • Generated 1,000 new followers in 30 days on $600 in ad spend.

KEY HIGHLIGHTS

  • Built a predictable pipeline of inbound leads through Instagram.
  • Increased perceived value, allowing for higher-ticket bookings.
  • Transitioned from inconsistent bookings to a steady flow of clients.
  • Drove hyper-local visibility within the community through optimized ad targeting.

Before working together, Laura’s bookings were inconsistent and growth was limited. After implementing a targeted content and advertising strategy, Instagram became a primary driver of revenue, consistently bringing in new clients and opportunities.